The brand look for WaterWorks was a team effort, led by Shore Creative Services’ Creative Director, Sonny Stone. It started with my Illustrator images of the faucet and the gold pipes and grew from there as other designers added their own inspiration.   Senior Designer Gary Wein designed the splash page (top right) and drew most the buttons. I continued with the buttons, the inner pages (bottom right) and the flash intro (left). Art Director Steven Brown kept me on brand by discussing the flash images as “metaphors.” Having studied English Literature, I appreciated Steven’s vocabulary.