Yak e-newsletter
 
 Here is the before look:
 
Yak News (2003)
E-Newsletter.
Design Firm:
Art Director:
Designer:
Programmers:
Shore Creative
Steven Brown
Viviane Katz
Steven Brown, Clement Chan
The client requested a new design for the e-newsletter emailed to clients. I printed out some newsletters from other firms to help the client communicate what they liked or disliked.
 
The list of contents at the top right was #1 on the wish list. A challenge for the programmers, but they rose to the occasion!
 
The client also wanted brighter colours. I used the orange in the Yak logo and the blue used in the client’s advertising.
 
The programmers had one request: that I begin every image name with “embedEmail” to make it easier to programme the mass emailing. (Example: “embedEmailspacer.gif” for the transparent spacer gif.)