A Song for Graphic Designers:
You Can’t Always Get What You Want


The request: design a logo “just like so-and-so’s”. I suggested that so-and-so might not appreciate us copying their logo, but I could design something similar.

 
Of the three designs below, the client preferred the first. I preferred bachelor #2. One of my colleagues looked just as disappointed as I felt. (No, not in front of the client—professional decorum requires a stiff upper lip.)
 
Soup Station logo idea Soup Station logo idea Soup Station logo idea

 
On to the next round...
The logos below are just three of the dozen presented.

 
Soup Station logo idea Soup Station logo idea Soup Station logo idea

 
Business cards...
 
Soup Station business card idea Soup Station business card idea Soup Station business card idea Soup Station business card idea

 
And we have a winner!
 
Soup Station business card
The Soup Station (2002)
Logo, business card, letterhead.

 
Design Firm: Shore Creative
Art Director: Viviane Katz
Designer: Viviane Katz